Press release

SPECTACULAR MEDIA COVERAGE FOR THE 2ND EDITION

Continuous coverage in the national and international press

14 million pages views online and on social media

A new icon is born

SPECTACULAR MEDIA COVERAGE FOR THE 2ND EDITION

Continuous coverage in the national and international press

14 million pages views online and on social media

A new icon is born

The 2nd edition of the GLOBE40, which departed from Lorient last September, is currently in Valparaiso, Chile, before setting off again on February 18 for the 5th leg to Recife, Brazil. Five months have now passed since the start of the race. The 1st edition had already made a strong impression with its media impact. The second edition often dramatically amplifies this trend. For the participating teams, host cities, and projects already planned for the 3rd edition, GLOBE40 is today releasing provisional audience figures as of the end of January. These will be finalized at the end of the event next May and distributed along with the various platform certifications.

Continuous coverage from the national and international press.

With over 1,200 press mentions (articles, photos, and videos) as of February 1, 2026, the 2nd edition of GLOBE40 is featured in all media outlets, magazines, and websites within the nautical world. A detailed inventory of international coverage will still need to be compiled with each team, a task that should significantly increase this figure. In the French press, the race has been a constant presence in major nautical stories throughout the autumn and winter, alongside events like the Jules Verne Trophies, the evolution of the America’s Cup, and the Transat d’Automne—all much older traditions. Already present in 2022/2023, the nautical and sports magazines and online publications have, for this new edition, not only covered the starts and finishes as in the past but have also provided continuous coverage throughout the various stages. One example is the remarkable coverage provided by Voiles et Voiliers magazine, which has dedicated 53 articles to the race to date. The intensity of the race, the duels at the front, the 24-hour distance record broken twice, the breathtaking arrivals, the great stories in the southern seas, the adventures or difficulties of all the crews, the stories parallel to the competition, such as the difficulties but also the determination of the German crew NEXT GENERATION or the Reunion Islanders of FREE DOM explain this enthusiasm. The major French regional and national press are showing increasing interest in the event, whether through OUEST-FRANCE, L’EQUIPE, LE FIGARO NAUTISME, or beyond the coast with LE PROGRES DE LYON, LES DERNIÈRES NOUVELLES D’ALSACE… On an international level, the strength of the previous edition is confirmed with regular coverage in all the major sailing magazines worldwide, YACHT (Germany’s leading magazine), YACHTING WORLD (UK’s leading magazine), SCUTTLEBUT SAILING NEWS (a leading newsletter in the USA), MY SAILING.COM (Australia’s leading magazine), etc…

Social media and the internet are overheating with 14 million pages views.

WEBSITE AND SOCIAL MEDIA (Facebook – Instagram) PERFORMANCE REVIEW as of February 1, 2026.

 Pages views 2023 / 2025 août 2025 sept 2025 oct

2025

nov

 2025

dec

2025

janv

2026

TOTAL
                 
Web Site 812225 62226 386569 442607 267012 247657 299120 2516416
                 
FaceBook 468011 424298 1997295 1541330 747243 1798561 22023545 9180283
                 
Instagram 8729 100557 395464 158730 194155 216700 1042872 2117207
                 
  1288965 587081 2779328 2142667 1208410 2418786 3545537 13813906

Reminder of the 1st edition 2022/2023: Number of page views (Internet + Facebook) = 4,753,203

But it is certainly on the website and social media that the growth has been spectacular. With nearly 14 million pages views to date across these three platforms, the growth is a multiple of four compared to the previous edition. The website provides general information about the race and tracking, Facebook allows for simultaneous processing of information, and Instagram showcases the quality of the images. In this regard, Jean-Marie Liot’s presence at each stopover always provides us with a great deal of emotion through his photography, whether it be sporting events or the discovery of the landscapes and other people… how can we forget the black and white portraits of each skipper, captured candidly at anchor upon arrival, even before disembarking after the 7,000 miles of Sydney to Valparaiso? Thomas Fournier’s video team gives us the same thrills with their images, movement, color, and 13-minute “inside” web series at each stage, allowing us to share in the lives of each skipper more closely. In short, the overheated social media and internet allow us to aim for 20 millions page views by the end of the event next April.

Crews excel at storytelling – a new icon is born…

All the work of the organization, and this is the major innovation of this second edition, is superbly supported by the teams’ communication efforts. Each one, without exception, is committed to a daily narrative and sharing with the outside world. The arrival of several professional teams, supported by storytelling and visual specialists, further reinforces this trend. But above all, it is the freshness, the authenticity of the story, the passion for being at sea, combined with real artistic qualities that explain the “explosion” of Lisa Berger, skipper of WILSON with her partner Jade Edwards -Leaney, among all the crews: the Austrian skipper, who came from the Mini class, has captivated a huge audience with Instagram posts every week at sea, shared on Facebook, which regularly exceed one million views (a record of 1.8 million views in a single post), a total to be reached at the end of the race but which will very likely approach the overall figures of the organization; to follow without moderation on leesayo (Insta) and Lisa Berger Sailing (FB) for this great sporting story and this great adventure around the world.

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